Advertising and Promotional Campaigns
This course teaches the planning, implementation, and management processes of advertising and promotion campaigns. Students will learn about the media tools and techniques used in campaigns, develop strategic planning skills, and make improvements based on feedback. Additionally, they will develop creative ideas for advertising campaigns and evaluate the impact of campaigns.
| Course Credit | Credit Fees | ECTS Credit | Season | Language | Lecturer | Course Calendar |
|---|---|---|---|---|---|---|
| 3 | 6 | SPRING | Turkish | Updating |