Marketing Management
The aim of this course is to enable students to learn the fundamental concepts, processes, and strategic approaches of marketing management; and to develop their ability to relate theoretical knowledge to practical application by analyzing the marketing strategies of brands from different sectors. The course aims to equip students with the competence to understand consumer behavior, identify target markets, and evaluate positioning and digital marketing strategies.
| Course Credit | Credit Fees | ECTS Credit | Season | Language | Lecturer | Course Calendar |
|---|---|---|---|---|---|---|
| 3 | 6800₺ | 6 | SPRING | Turkish | Updating |