Marketing Management
The objectives of the course is threefold: • The first is to explain the role of marketing within the firm and society. • The second is to expose you to the two parts of a marketing strategy: the target market and the marketing mix. • The last objective is to make you recognize the four basic tools in the marketing mix: product, promotion, price, and distribution.
| Course Credit | Credit Fees | ECTS Credit | Season | Language | Lecturer | Course Calendar |
|---|---|---|---|---|---|---|
| 3 | 2500₺ | 6 | Güz | İNGİLİZCE | Dr. Öğretim Üyesi METİN TOPTAŞ | Updating |