International Marketing
The successful global marketer must broaden his/her knowledge to include the myriad of activities required to select, gain entry and compete markets which are outside the “home” country. In addition, the global marketer must also appreciate how crucial culture, environment, government regulation and economic systems are in affecting a firm’s competitive advantage and strategic positioning. This course will offer an overview of each of these vital concepts for global marketers.
| Course Credit | Credit Fees | ECTS Credit | Season | Language | Lecturer | Course Calendar |
|---|---|---|---|---|---|---|
| 3 | 6800₺ | 6 | SPRING | English | Updating |