International Relations Theory
Students will be provided to analysis of existing marketing concept of business, analysis of marketing environment in order to target market and its present sector, determining out of control elements of marketing environment, assessment of market sections and selection of target market, position of product and differentiation of product, examining of product life cycle and increasing of sale, determining of price according to market structure and competition, deciding of marketing channel and mix of promotion, selection of best channel structure.
| Course Credit | Credit Fees | ECTS Credit | Season | Language | Lecturer | Course Calendar |
|---|---|---|---|---|---|---|
| 3 | 2500₺ | 5 | Bahar | İngilizce | Öğr.Gör. SİBEL KARABEL | Updating |